Electrolux essays

Electrolux essays Nothing sucks like Electrolux. Most people get very surprised and somewhat interested in what it means when they see or hear this commercial slogan. To continue, this is a part of the popular advertisement of the vacuum-cleaner. The idea of this promotion is to tell consumers that no other appliance of this matter has more power or is better in effect than Electrolux. Moreover, this is a truly eye-catching device and a good market strategy that works for the company and opens new doors to its agents. However, every consumer needs to know a little more about the product than just what is seen on TV to be sure that he or she really wants to purchase it. That is why a logical question arises in a persons mind: Where and how to find out what the truth is. When one refers to the official company sources or web-sites, it can be clearly seen that this particular organization (Electrolux) is growing, developing, and expanding to the new international levels. First, a person gets impression that things are going great for the company and it has to mean that the basis for its success is the quality vacuum-cleaners and other items produced by Electrolux. After analyzing the above data one starts thinking that Electroluxs advertising is, probably, true and that its product is efficient and reliable. To continue, such thinking is reasonable because it is based on a real ground, which is the companys success... Nonetheless, the fact that overall the organization is performing well doesnt necessarily mean that the product is truthfully represented and its advertising is not biased. It is crucial to understand that the company tells its customers not the real information but the one that people want to hear, because the ultimate goal is to raise the sales. And, as a result, the tricky message is as follows: You like the power; well give you one. Nothing sucks like Electrolux&q...